Plato and the Cave Free Essay Example, 1250 words

Aristotle and Happiness Aristotle was very concerned with the examination of moral philosophy or ethics and relate it to his political perspective. In his composition entitled as Nicomachean Ethics, he discusses the mechanics to which one can be or is morally responsible along with a discussion on the nature of the virtues and vices involved in moral evaluation and the methods of achieving happiness in human life. Essentially, Aristotle concerned himself with the question of what does it take for an individual human being to be a good person. (Barnes, 1995; Lord, 1984) All individual beings act because it is what makes them happy even if it hurts other people. As such, some ethical standards regard an act which may be unethical as something good because it gives happiness to the person. Suffice it to say, we are guided in life by our natural preference for engaging in pleasant activities rather than in unpleasant ones which may turn out to be good. According to Aristotle, ethical living involves the pursuit of true happiness. This form of happiness is not the kind where it gives pleasure because this is incomplete. We will write a custom essay sample on Plato and the Cave or any topic specifically for you Only $17.96 $11.86/pageorder now Aristotle advocates contemplation as the highest form of happiness because pursuit of such would bring a person most near to divine blessedness while realizing all of the genuine human virtues as well. (Poe, 1965) With regards to the pursuit of happiness of civilized communities, such would be necessary for a life worth living. More importantly, however, is what for of happiness should be pursued. In line with Aristotle, happiness can be obtained by pursuit of virtues because only thru this can we be worry free. For example, when we steal something that we have been craving to have such as electronic device, we become worried about the repercussions of such actions. However, if we stay honest and true, we feel a sense of fulfillment engulfing us rather than troubling us. Aeneas on the Meaning of Devotion Devotion to duty was the defining and most remarkable aspect of the character Aeneas in Virgil’s The Aeneid. If we are to analyze why Aeneas never wavered in his trust in his destiny, we have to acknowledge that in the story, he was to found the city of Rome where other Trojan survivors were to build and start a new life once again. Knowing this, we can find the source of Aeneas persistent adherence to his destiny from his concern of the welfare of the collective and fraternal love. Love and loyalty was characteristic of Aeneas and other Trojans.

The Klu Klux Klan in America Essay - 2011 Words

The Klu Klux Klan was actually started in 1865 by six men in Pulaski, Tennessee and their white, hooded guise was meant to mock ghosts. The name came from the Greek word kuklos which means circle and the Scottish word clan. During its beginnings the Klan was thought to be a passing guerilla organization which would last only as long as â€Å"Northern carpetbaggers, illiterate Negros, and Southern renegades ruled the Southern states† (Secret Societies). By 1868 there were five-hundred and fifty thousand member of the Klan, also known as Palefaces, the White Brotherhood, the White League, Knights of the White Camellia. Forrest realized he was losing control of the Klan in 1869 and ordered disbandment, an order that was never followed. At one†¦show more content†¦The Anti-defamation league estimates that there are at least five-thousand members and associates of the Klan today. However, other evidence suggests that Klan chapters have actually decreased in numbers since 2006. The Klan’s chapters each have different headquarters in the state they represent according to Holthouse and Potok. The organization is structured in a hierarchy form with the territory also divided in a hierarchy structure. The South, the largest region, was called the Invisible Empire and ruled by the founder of the Klu Klux Klan, General Nathan Bedford Forrest. Forrest was the Grand Wizard and he had a staff of ten Genii. The next division of land was the states, Realms, which each had a Grand Dragon and eight Hydras. Every congressional district was a Dominion and is ruled by a Grand Titan and six Furies. Every county in the South is called a Province which is ruled by a Grand Giant and four Goblins. The smallest area of land, a Den, is every neighborhood overlooked by a Grand Cyclopes and two Night Hawks (Secret Societies). Another division of the Klu Klux Klan with a hierarchy structure is the Knights Party, the non-violent political portion. This hierarchy works w ith local community divisions following the commands of their headquarters, if there is no local division available then the individuals can work right with theShow MoreRelatedExplore the Reasons for the Resurgence of the Klu Klux Klan in 1920s America1535 Words   |  7 PagesExplore the reasons for the resurgence of the Ku Klux Klan movement in 1920s America and the political changes it caused. In the 1920s North America experienced a huge rise in immigrants from black, Hispanic and Jewish backgrounds. For the most part they settled in slums, took on poorly paid work and lived lives far removed from most white middle class families. Many traditional northern and southern white Americans were uneasy with this sudden influx and it helped create social tension, particularlyRead MoreTaking a Look at the Ku Klux Klan636 Words   |  3 PagesThe Klu Klux Klan developed during the Reconstruction period of the United States, after the Civil War(â€Å"Ku Klux Klan†). The organization assembled as a group to intimidate newly freed slaves in the south. They focused on their anger on the government that was supporting African American rights during the â€Å"Birth of the Nation.† The only race that was presented the opportunity to join the organization was WASPs, White Anglo-Saxon Protestants(â€Å"The KKK†). The group included mayors, judges, sheriffsRead Mor eThe Great War Was Not A White Man s War1141 Words   |  5 Pagesthis was not the case. Minorities experienced the twenties much differently than those who remember the decade as exciting. For instance, aboriginal people were expected to give up their cultures and assimilate into mainstream society. Also, the Klu Klux Klan had made its way to Canada, which threatened immigrants and people from foreign ethnicities. Finally, women spent the decade struggling for equality with men. The roaring twenties may not have been as liberating as they seem. To begin, aboriginalRead MoreAfrican American Oppression Following The Civil War875 Words   |  4 PagesAmericans inferior (Black). The Klu Klux Klan was a vigilante group that had similar goals to the Black Codes (Bryant). Following the Civil War, many confederate veterans made up vigilante groups whose objective was to rob and intimidate freed slaves (Klu). The Klu Klux Klan, also known as the KKK, was a group who was the primary oppressor against African Americans. They wore white robes and sheets in order to not be identified by their victims or other potential witnesses (Klu). Their victims includedRead MoreThe Roaring Twenties Essay example679 Words   |  3 Pagescommon sight on the streets of America. In the Twenties, Jazz was becoming very popular. Americans sang and danced to all of their favourite songs. With jazz becoming big, Americans veered away from traditional song and began exploring other types of music such as the blues. Jazz was introduced by the black people who had migrated to America. Along with Jazz went new dances such the ‘Charleston’. Prior to the big boom, the industries in America had expanded thereforeRead MoreCultural Confrontations of the 1920’s: KKK, Scopes Trial Essay1388 Words   |  6 Pagesor previous generations to the happy-go-lucky consumerism and metropolitan life occurred more rapidly than any other social shift in living memory. These swiftly changing tides caused cultural clashes and confrontations throughout the decade as America struggled to define for itself a fresh national identity in the wake of its new position as a world power. During WWI, the United States military armed African-American soldiers and sent them to fight on the front lines. Returning home at the endRead MoreRacism Is Not A Physical Action1533 Words   |  7 Pagessituation that was common in America during the 1900’s. This intentional prejudice is done on a somewhat personal basis from the store owner to the applicant. Another example would be the lynchings of blacks by members of the Klu Klux Klan. The Klu Klux Klan is a movement that supports white supremacy and often advocates through terrorism. White members of the Klu Klux Klan would attack and hang blacks in the United States at random. Although members of the Klu Klux Klan may not have known their victim’sRead More Klu Klux Klan Essay1201 Words   |  5 PagesKlu Klux Klan The Ku Klux Klan was a brutal, suppressive cult organization which fought to deny the basic civil rights and human liberties granted to citizens of the U.S. by the Bill of Rights to African-Americans, immigrants, Roman-Catholics, Jews, socialists, communists, and anyone else who went against its beliefs or interfered in its work. The Klan was first established in Pulaski, Tennessee in May 1866 by Nathan Forrest, just two years after the end of the Civil War. Some white southernersRead MoreKu Klan And Ku Klux Klan1359 Words   |  6 PagesKu Klux Klan 2 Abstract The Ku Klux Klan was formed in Tennessee during December, 1865. They were originally made by former confederate soldiers to keep balance in society. After their job was done they went years without being heard of again. This time they grew in popularity and used their power to intimidate others to get their way. They killed and harassed many people. After years of destruction beginning from the late 1800’s all the way through mid 1900’s, they lost their power. ThereRead MoreEssay on Life in the 1920s1077 Words   |  5 Pagesthe house warm and cook their meals. To supply for their family family, the head of the house would have to spend many hours a day cutting down wood because they did not have electricity yet. (America in the 1920s) During the 1920s, farmers were in debt. During WWI, Europeans bought farm products from America which raised prices and gave American farmers a large profit. The American farmers borrowed money to buy land and tractors and planned to pay off loans from their increased profit. After WWI

Consumers For Avoiding Severe Consequences -Myassignmenthelp.Com

Question: Discuss About The Consumers For Avoiding Severe Consequences? Answer: Introduction: Generally, business uses the advertisement mode for the purpose of introducing and promoting their goods and services. These advertisements are published through various modes such as radio, television, newspaper, print media, etc. It is necessary for business to compile with all the laws and provisions of the Act while publishing the advertisement. Australian Consumer Law is the laws which protects the interest of the consumer in the Australia, and also ensure fair dealings. It must be noted that ACL is the part of the Competition and Consumer Act 2010. This essay states the important laws and provisions which must be followed by business while advertising their goods and services. Subsequently, essay is concluded with brief conclusion. Discussion: Now a day, advertising and selling practices are conducted by the business rapidly and these practices not only occurred through above stated modes only. Now, these practices are occurred in online environment also such as through E-mail, online sites, apps, social media, etc. It must be noted that those business which operations their functions through online modes are fall under similar laws. In other words, these businesses possess same rights and obligations which are possessed by traditional stores and business. Therefore, it is necessary that business must ensure that their practices are compiled with the laws. Chapter 2 and 3 of the ACL deals with the conduct of the business related to commercial matters which give another party wrong impression and idea about the actual situation. It must be noted that these chapters also deal with the advertisements published by the business[1]. Misleading and deceptive conduct false representation: Section 18 and 29 of the Competition and Consumer Act 2010- Schedule 2, deals with misleading and deceptive conduct or false representation. These sections of ACL prohibit the business from engaging in any such conduct which[2]: Mislead or deceive any other person. Likely to mislead or deceive the consumers who are entering into commercial contract with business. Business can engage in this type of conduct through personal discussions and negotiations, print advertisement, or through any other mode of communication[3]. Numbers of cases are considered by Court for the purpose of determining the actual meaning of misleading and deceiving conduct. Generally, court focus on mislead and in practice this term is much broader. Those consumers who mislead are also falls under the definition of deceived. Therefore, misleading conduct includes following conduct and behavior of business: Making false and wrong claims through advertisement. Consumers rely on those advertisements and enter into contract with the business. Advertisements do not state important information related to the product or service. Advertisements create false impressions on the consumers. However, it is very easy to identify the conduct which misleads others, but conduct which likely to mislead is difficult to identify. It is necessary for Court to determine whether subject matter in the case communicates wrong information or create false impression on another person. This question is answered by court after considering all the circumstances of the case but Court does not consider the business intention while deciding this question. As per the provisions of section 18 and 29, business must not conduct any such practice which is misleading. In other words, business must act in good faith and engaged in fair dealings with their consumers. These sections mainly promote best practices of the business. Business must ensure that goods and services should be selling on the basis of their merit and not by adopting any unfair approach. This principle is applied on the matters related with commercial dealings. This can be understood through case law Australian Competition and Consumer Commission V TPG Internet Pty Ltd[4]. In this case, TPG conduct two advertisement campaigns which include initial advertisement and revised advertisement after receiving 87B undertaking from ACCC related to the initial advertisement. These advertisement campaigns are conducted from the 25 September 2010 to 29 November 2011. Numbers of media streams are involved by this advertisement such as television, radio, etc , for the purpose of promoting new scheme of TPG related to internet services. As per this scheme TPG offer unlimited internet services for $ 29.99 only and this scheme was named as ADSL2+ broadband internet plan. In reality, company charged hidden cost from their consumers which include $30 per month for bundling and 149.99 as setup fee. Information related to these costs was not stated in the advertisement and only single price that was $29.99 was reflected in the advertisement. In this case, ASIC filed application against the TPG for engaging in misleading and deceptive conduct through advertisement in the Federal Court and ASIC succeeded in their application. Later, TPG file successful appeal against the decision of Federal Court in Full Federal Court. Decision of the full Federal court was set aside by the High Court on the basis that Full finance Court fails to apply correct principles in this case. High court stated that advertisement is misleading and deceptive because it provides false representation to the consumers. Therefore, Court held that conduct of TPG was misleading and deceptive under section 18 and 29 of the ACL[5]. Conclusion: Section 18 and 29 of the ACL deals with the misleading and deceptive conduct related to the advertisement, and provisions of these sections prohibit the conduct of business which result in mislead and deceptive conduct. Therefore, organizations must ensure fair dealings with their consumers for avoiding severe consequences. References ACL, Agreement, https://www.australiancontractlaw.com/law/formation-agreement.html, accessed on 19th September 2017. Federal Court of Australia, (2012). TPG Internet Pty Ltd v Australian Competition and Consumer Commission [2012] FCAFC 190 (20 December 2012), https://www6.austlii.edu.au/cgi-bin/viewdoc/au/cases/cth/FCAFC/2012/190.html, accessed on 19th September 2017. ACCC, Accounting and selling guide, https://www.accc.gov.au/accc-book/printer-friendly/29527, Accessed on 19th September 2017. Battersby, M. (2013). Advertising and the ACL: Fine print couldn't save TPG Internet in the High Court, https://www.claytonutz.com/knowledge/2013/december/advertising-and-the-acl-fine-print-couldn-t-save-tpg-internet-in-the-high-court, accessed on 19th September 2017. Austlii, Paterson, Jeannie Marie --- "The New Consumer Guarantee Law and the Reasons for Replacing the Regime of Statutory Implied Terms in Consumer Transactions" [2011] MelbULawRw 8; (2011) 35(1) Melbourne University Law Review 252, https://www.austlii.edu.au/au/journals/MelbULawRw/2011/8.html, accessed on 19th Septembe [1] ACCC, Advertising and selling guide, https://www.accc.gov.au/accc-book/printer-friendly/29527, Accessed on 19th September 2017. [2] Competition and Consumer Act 2010- Schedule 2- Section 18. [3] Competition and Consumer Act 2010- Schedule 2- Section 29. [4] Federal Court of Australia, (2012). TPG Internet Pty Ltd v Australian Competition and Consumer Commission [2012] Management (20 December 2012), https://www6.austlii.edu.au/cgi-bin/viewdoc/au/cases/cth/FCAFC/2012/190.html, accessed on 19th September 2017. [5] Battersby, M. (2013). Advertising and the ACL: Fine print couldn't save TPG Internet in the High Court, https://www.claytonutz.com/knowledge/2013/december/advertising-and-the-acl-fine-print-couldn-t-save-tpg-internet-in-the-high-court, accessed on 19th September 2017

Relationship Between Inventory Control System free essay sample

This duty has to be done closely with the project finance manager who holds the project fund. His duty is to give information to procurement officer of the fund available for procurement and priorities as provided by the budget. He has also the responsibility of insuring that procurement law and procedures has been properly followed An inventory system provides the organizational structure and the operating policies for maintaining and controlling goods to be stocked. The system is responsible for ordering and receipt of goods then issuing to users. 1. Statement of the problem The project procurement officer has the duty to insure that supplies are available all the time they are needed . Most of the supplies needed consist of stationeries, cartridges, Computers and its accessories, field equipments and tools. It is important that these are obtained on time when needed by staff at the same time the procurement officer should observe the budget and avoid tying a lot of money in stock. We will write a custom essay sample on Relationship Between Inventory Control System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Managing stock effectively is important for any business, because without enough stock, production and services will slow down . 2 Research questions This study aim to answer the following questions I. What are the purposes of inventory? II, what are the inventory costs? III. What are the purposes of inventory? IV. What is the good inventory system? The costs associated with maintaining the system needed to track orders are also included in ordering costs. 2. 2. 4 Storage costs When the stock of an item is depleted, an order for that item must either wait until the stock is replenished or be cancelled. There is a tradeoff between carrying stock to satisfy the demand and the cost resulting from stock out. This balance is sometimes difficult to obtain, because it may not be possible to estimate lost profit, the effect of lost customers or lateness penalties 2. 3 Purposes of Inventory. To maintain independence of operation. A supply of materials at work center allows that center flexibility in operation. To meet variation of product demand, if the demand is known precisely it may be possible to produce the product to exactly meet the demand. Usually, however the demand is not completely known and a safe or buffer stock must be maintained to absorb variation. To allow flexibility in production scheduling, a stock of inventory relieves the pressure on the production system to get the goods out. This causes the longer lead time, which permit production planning for smoother flow and lower cost operation through longer lot size production. To provide safeguard for variation in raw materials delivery time. , When materials are ordered from vendor ,delay can occur for variety of reasons such as normal variation in shipping time, a shortage of materials at vendor’s plant, lost of order , shipment of incorrect or defective material. Other purposes includes to hedge against price increases, to permit operations and take advantage of quantity discounts Stock levels Minimum stock/Buffer stock This is the stock level which the organisation should not fall below it. Maximum stock This is the stock level which the organisation reaches immediately after the receipt of new stock. Reorder level This is the stock level where a placing of new order is necessesary Economic order quantity CHAPTER 3 Research methodology The study was conducted in Wildlife conservation society (WCS), the primary source of data was obtained through questionnaire and interview. By using questionnaire, the study involved a sample of six staff in each department to get their response on the subject matter. The organization has two tree department namely finance and administration, research and education. By using interview, employees were asked questions to assess the relationship between customer services and inventory management System. CHAPTER 4 Research findings There is a strong relation ship between customer services and inventory management system. When employees get what they need on time it contributes positively on their altitude towards the organization. It increases the feeling that the organization values their input to the organization. The inventory management system contributes in improving the performance and working morale of the WCS – SHCP staff.

Affirmative Action Programs in the Hiring Process

Affirmative Action Programs in the Hiring Process Affirmative action programs used in the hiring process can be discussed as the policies which are developed to promote and maintain the equality among the employees according to their gender, race or the national origin. From this point, the hiring process which is based on the affirmative action program is effective for contributing to the workforce diversity within the definite company (Taylor, 1991).Advertising We will write a custom essay sample on Affirmative Action Programs in the Hiring Process specifically for you for only $16.05 $11/page Learn More Should the hiring officials who are oriented to the affirmative action programs hire minorities to balance diversity at workplaces? Although the principles of the affirmative action programs are actively argued with references to the issue of discrimination and its effects, basing on the data collection and qualitative studies, it is possible to state that it is necessary to hire the representatives of th e minority groups to realize the affirmative action program completely. The developed affirmative action programs worked out in companies can be successfully used in the context of realizing the strategy in relation to the workforce diversity when employees are hired in spite of their race, color of skin, gender, and status (Dixon, Roscigno, Hodson, 2004). The workforce diversity is the symbol of the modern business which develops according to the ideas of globalization and multiculturalism (Brady Collier, 2004; Kellough, 2006). Nevertheless, the problem of affirmative action is more controversial in comparison with the general question of the workforce diversity. The aspects of the issue are traditionally examined with the help of the data collection method and qualitative or mixed methods. The data collection method in association with the usage of the affirmative action program is based on collecting the necessary data about the advantages and disadvantages of the policy and th e quantitative characteristics of the process. The hiring officials and HR managers should organize their work depending on the results of the data collection according to which it is possible to concentrate on the information about the employees’ gender, race, ethnicity, and disability.Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More This information is significant for forming the necessary affirmative action database to regulate the associated issues and workforce diversity. From this point, hiring officials should hire the representatives of minorities with references to the affirmative action programs as the important part of the diagnostic analysis of the workforce and potentials (Tomasson Crosby, 2001). However, qualitative or mixed studies are also important for developing the affirmative action program and for its further realization. It is the employers’ responsibility to follow their affirmative action programs, but the employees’ attitude to the process can be examined with references to the results of the qualitative studies (Axinn Pearce, 2006). For instance, the qualitative methods based on interviews can reveal the tendency to discuss the ineffective affirmative action programs as the representation of a quota system which is beneficial only for employers, but not for employees (Griffin Museus, 2011, p. 83). Interviews and observations are also significant for making conclusions about the potential of the affirmative action programs to overcome the issue of discrimination, for instance, in relation to gender and, as a result, parent status (Correll, Benard, Paik, 2007). The efficiently developed affirmative action programs with references to the required data collection and qualitative methods are effective for employers to follow their hiring strategy. The accents on the affirmative action programs can be also prese nted as the employers’ rejection of any kind of discrimination at the workplace in relation to the workers’ definite qualities and characteristics. Thus, the issue of affirmative action is closely associated with the question of hiring minorities. References Axinn, W. G., Pearce, L. D. (2006). Mixed method data collection strategies. Cambridge, UK: Cambridge University Press.Advertising We will write a custom essay sample on Affirmative Action Programs in the Hiring Process specifically for you for only $16.05 $11/page Learn More Brady, H. E., Collier D. (2004). Rethinking social inquiry: Diverse tools, shared standards. Lanham, MD: Rowan Littlefield. Correll, S. J., Benard, S., Paik, I. (2007). Getting a job: Is there a motherhood penalty? American Journal of Sociology, 112(5), 1297-1339. Dixon, M., Roscigno, V. J., Hodson, R. (2004). Unions, solidarity, and striking. Sociological Forces, 83(1), 3-33. Griffin, K. A., Museus, S. D. (2011 ). Using mixed methods to study intersectionality in higher education: New directions in institutional research. USA: John Wiley Sons. Kellough, J. E. (2006). Understanding affirmative action: Politics, discrimination, and the search for justice. USA: Georgetown University Press. Taylor, B. R. (1991). Affirmative action at work: Law, politics, and ethics. USA: University of Pittsburgh Press. Tomasson, R. F., Crosby, F. J. (2001). Affirmative action: The pros and cons of policy and practice. USA: Rowman Littlefield.Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Acid Reflux essays

Acid Reflux essays Millions of people suffer from Acid Reflux Disease each year. It affects the esophogus and can be fairly serious in some cases. In 1988 more than 61 million American adults said they suffer from it at least once a month. (Diagnosis Health) Acid Reflux disease, also known as Gasrtoesophagael reflux disease is a condition in which the liquid content of the stomach backs up, or refluxes, into the esophagus. This liquid usually contains pepsin, which is an enzyme that begins the digestion of protien in the stomach, and acid which is also produced in the stomach. The liquid may also contain bile from the stomach. The regurgitated liquid can eventually inflame and damage the lining of the esophagus in serious cases. The acid in the liquid is the most serious of the components. The bile and pepsin also play a role is the damage of the esophagus, but not as big a role. (Medicine net) Acid reflux is a chronic condition, once some one has it, they usually have it for life. The damage to the esophagus is also lifelong, and if a patient is treated, after the treatment ends, the damage will most likely return, so treatment will have to be used indefinetly. The disease is a complex one, with many causes, and causes may be different for every indivual. One of the most important fatcors that lead to acid reflux is the Lower esphogeal sphincter muscle. It surrounds the lower-most end of the esophagus where it joins the stomach. Two abnormalties of the mucle causes acid reflux. If the muscle is weak, it reduces the ability to prevent reflux. Another is abnormal relaxations. The relaxations allow reflux to occur more easily. The relaxations occur in patients with Acid reflux commonly after eating. Relaxations happen to people who do not have the disease, but it is much less frequent. (Medicine Net) Another contributor is Hiatal hernias. The way they contribute is unclear, but the majority of patients that h ...

Consumer Culture - Research Paper Essay Example | Topics and Well Written Essays - 2500 words

Consumer Culture - Research Paper - Essay Example The television, however, in itself has brought great detriment to the human society. In the twenty-first century, the television is a major contributor to consumerism. A hypothesis on the beginning of American consumerism builds from the context of the mid 1940’s to the 1950’s. The Keynesian reconstruction principles and the spurred economic growth delivered new products delivered increased per capita income to families. Jobs were abundant, wages surged, and the Americans saw a promising country that would deliver previously suffocated promises. People married and bore children at unimagined rates. In addition, people bought homes as suburbs rapidly expanded. From the mid 1940’s to the 1950’s, consumption was a form of patriotism. In this sense, individuals did not lonely indulge in irrational material desire but viewed such a behavior as delivering the goals of the American nation. It is speculated that this view is attributable to the Keynesian economics which proposed consumption as the only way of raising the American economy out of the depression. Family life and the home was the epicenter of consumerism. This expl ains the high level purchases of items such as washing machines, refrigerators, vacuum cleaners, cars, and the television. The American psyche believed that such machines would inject modernity in their homes. For instance, between 1945 and 1959, Americans bought 21.4 million cars and 20 million refrigerators (The Tupperware 1). The television, especially, became a key symbol of modernity and lives of people began depending on the then marvelous gadget (Gray 23). Such hedonism would not have been possible without an overwhelming influence, the television. Television has the emotions that spur a hedonistic culture whereby individuals highly respond to visual impulses. In such a setting, individuals constantly daydream about products that can fill their lives. The American business landscape